RoadPro Holiday Gear Hunt
CLIENT: RoadPro
MY ROLE: Illustration, 2D Motion Animation
PROGRAMS: Adobe Illustrator, After Effects
PROJECT DESCRIPTION: The RoadPro Holiday Gear Hunt was a scavenger hunt designed for our primary audience, long-haul truckers, and promoted on Facebook and the RoadPro website. The truckers would be prompted through a series of Facebook ads to find the clues in our Gear Guide digital magazine. This would have the dual benefit of increasing engagement for the magazine and Facebook. I designed the assets for the campaign including the campaign logo, a kick-off video, promotional posts on social media, and assets for the website landing page.
Completed while employed by DAS Companies, Inc. as a Digital Communications Designer
