RoadPro® Family of Brands

CLIENT:  RoadPro

MY ROLE:  Art Direction, Illustration, Animation

PROGRAMS:  Adobe Illustrator, After Effects

PROJECT DESCRIPTION:  RoadPro® Family of Brands is designed to bring the comforts of home to the road. With truck and auto supplies, travel gear and mobile electronics, RoadPro® encompasses 16 brands that offer on-the-go conveniences to drivers. I was presented with the challenge of how to depict the 16 brands so that our customers would understand that they fell under the RoadPro® umbrella. I developed the concept of depicting each brand as a member of the RoadPro® family and created a persona for each. The videos are created for specific holidays and shared on RoadPro®’s Facebook page as a fun and engaging reminder for our customers about the breadth of our brands and products.

Completed while employed by DAS Companies, Inc. as a Digital Communications Designer